Moira woman Goes For It with mobile animal physiotherapy business
September 23, 2021
Amy McCoy (age 24), launched a unique veterinary physiotherapy service for animals with support from the Go For It Programme, in partnership with Lisburn & Castlereagh City Council.
Core Veterinary Physiotherapy will initially operate as a mobile service across Northern Ireland, meeting the physical needs of pets, working animals and their owners with a new massage service.
Dealing with everything from cats with broken legs to neurological issues in dogs, Amy works closely with other veterinary professionals who refer patients, horse farriers, animal dentists and coaches. She also works with dog walkers and care providers to support animal wellness, strength and performance.
Support from the Go For It Programme helped turn Amy’s idea into a business.
The programme is delivered free of charge by a team of experienced business mentors through Northern Ireland’s wide network of enterprise agencies. It provides expert advice and help with developing a robust business plan to help turn ideas into a commercial enterprise.
Amy said the Go For It Programme really helped get her business off the ground in terms of understanding the competitive landscape, creating a strong business plan and marketing her prices.
She said: “Setting up during the pandemic is probably not the best time to launch a business but we have been very successful so far. I look forward to restrictions easing and being able to get our name out there even more.”
Ald Amanda Grehan, Chair of LCCC's Development Committee, went out to visit Amy and was interested to find out about her new business venture. She said: “Amy has invested much time and energy into creating her start up business and I’m delighted that the council’s Go For It Programme has helped in this process. I wish Amy every success for the future.”
David McKechnie, Business Adviser at Lisburn Enterprise Organisation Ltd said the team worked with Amy on the feasibility of the business idea. They also focused on how best to launch her range of specialist services to complement the local veterinary physiotherapy marketplace.
David said: “Amy has developed a very unique business idea and it’s great to see the business flourishing. I have no doubt it will continue to grow and recommend the business to anyone with pets or working animals that need this service.”
If you have a business idea you’d like to develop or if you are thinking about starting a business contact the Go For It Programme on 0800 027 0639 or visit: www.goforitni.com.
This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth and Jobs Northern Ireland (2014-2020) programme.