Local Network Gets Social and Personal

February 16, 2017

Representatives from local businesses attended the recent Lisburn Castlereagh Entrepreneurs Network at Lagan Valley Island entitled ‘Online Social Networking vs Face-to-Face Networking’.

The speakers at the event included Eoin Lavery and Stuart McDonnell, Apple Solutions Experts, Dixons Carphone Warehouse and Jonathan Steen, President of the Lisburn Chamber of Commerce alongside Stephen Houston, former President. 

Councillor Uel Mackin, Chairman of the Council’s Development Committee, speaking about the event said: “The ease with which people can communicate online offers local businesses a valuable way to connect and engage with their marketplace at all times of the day from any location. Functions in online communication channels discussed for use by local small to medium sized businesses included Facebook, Twitter, LinkedIn, Snapchat and YouTube.

“This event was organised to support local businesses utilise online communications through a variety of platforms whilst still maintaining the important face-to-face networking opportunities.  Businesses have several online platforms through which to promote their services and these offer quick and easy communication channels to build brand awareness.

“However those attending the event were reminded that online communications should not replace face-to-face networking.  There is a very personal quality to face-to-face conversations as they offer customers and business associates the best opportunity to ask questions, get help and work through issues.  These personal connections may then develop online once the initial relationship has been established,” concluded Councillor Mackin.

Networking requires certain skills and the participants were advised to be warm and treat people with respect as you learn more about them, don’t be shy, follow up and deliver on any promises made; and be sure to make a long-lasting virtual connection with the individuals through the LinkedIn App.