Council launches online help for businesses

January 28, 2021

Lisburn & Castlereagh City Council is delighted to present its Business Solutions Webinar Series 2021, which is now open for registrations. These free, one hour webinars will feature a range of experts sharing key advice and tips to inspire your business to stay motivated and informed throughout the year.

The series kicks off with planning tips and advice from leading business woman and author, Susan Hayes (“The Positive Economist”) on Tuesday 2nd February. As Managing Director of the Hayes Culleton Group, Susan has a global client base. She also serves on the boards of the Irish International Business Network and the Ireland Hong Kong Business Forum. In this webinar, Susan will take participants on a whistle-stop tour of a range of small things you can do to make a big difference to your business!

Alderman Jim Dillon MBE, Development Committee Chairman, speaking about the upcoming webinars said, “I encourage all local businesses to register and take advantage of these free webinars, which include expert advice and tips for 2021.

“During this challenging period when businesses have had to continuously adapt, these webinars cover a wide range of important themes which aim to support all businesses regardless of size. We’re confident that the webinar programme will provide much needed assistance to our business community, at a time when it needs it most. And best of all, it is being delivered safely and directly to you for free via Zoom.”

The webinars are open to everyone and form part of the council’s Digi-Growth and Mentor Growth programmes, offering local businesses free one-to-one specialist mentoring and support in key business areas.

To register for a webinar click here.

To find out more about the Digi-Growth Programme, the Mentor Growth Programme and other business support available, go to www.lisburncastlereagh.gov.uk/business or email Emma.Fearon@lisburncastlereagh.gov.uk

This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

Business Solutions Webinar Series 2021:

Date	Time	Webinar
Tues 2nd Feb 2021	10am to 11.15am	Future Proofing your business: Tips, tools and techniques to plan for 2021 by Susan Hayes Culleton, CFA, “The Positive Economist.” Susan is Managing Director of the Hayes Culleton Group, with clients across Europe and the USA. She is the author of two books published by Penguin. Susan also serves on the boards of the Irish International Business Network and the Ireland Hong Kong Business Forum. During this webinar, Susan will take you on a whistle-stop tour of a range of small things you can do to make a big difference to your business.
Tues 9th Feb 2021	10am to 11.15am	Content is King: Maximising Results with Social Media planning. Join Digital Marketing Strategist and CEO of Counter Digital, Daniel McCarry to learn effective tips on how to maximise your social media engagement with action items that you can implement right away! Daniel specialises in generating sales and leads via social media, Google and other digital channels and tactics.
Thur 11th Feb 2021	10am to 11am	Digital Strategy Workshop for 2021 - What has changed & what works! In this workshop we will go through some quick wins for your business and how you can maximise what you can achieve over the next 12 months in things like paid adverts, SEO, email marketing, B2B marketing and many more.
Tues 16th Feb 2021	10am to 11.15am	Top Tips to Pivot in Retail. Join Retail Advisor, Melissa Moore, who has over 20 years’ experience working with national and international retail brands including Brown Thomas, IKEA and Kilkenny Design. Through her business, The Retail Advisor, she mentors established independent retail owners by analysing the needs of businesses to empower them to reach their potential. This webinar addresses the following: • Your ideal customer, how they have changed and the impact on your business. • The entire customer journey, making the experience easy and exciting.
Tues 23rd Feb 2021	10am to 11.15am	HR Spotlight - Current & Future trends for 2021. This practical webinar will shine a spotlight on HR Trends in 2021 that your business needs to know about and prepare for.
Thur 25th Feb 2021	10am to 11am	Email Marketing Workshop - Create an Effective Email Marketing Strategy. Learn how to build an effective email marketing strategy and build better customer engagement by joining our workshop. At the end of this webinar, you will have an understanding of the basic principles of email marketing and how this can apply to your business.
Tues 2nd March 2021	10am to 11.15am	Staycation trumps Vacation. Expert Hospitality & Tourism Advisor Nora Douds, will lead this webinar with a focus on how to position your tourism & hospitality business to maximise and plan for an increasing demand for staycations in summer 2021. With over two decades experience of owning, managing and growing hospitality businesses, Nora has a unique understanding of the challenges that business owners, managers and stakeholders currently face. In this webinar she will offer practical advice on how to weather times of crisis and plan for the future.
Tues 9th March 2021	10am to 11.15am	Leadership Essentials: Managing Customer Relationships. This webinar, delivered by Business Coach, Mentor and Business Growth Strategist Brendan Murphy will provide an overview of why managing customer relationships is essential for leadership capability. It will include top tips on how managing customer relationships can help you become a better leader. In his own unique, no nonsense style, Brendan takes business owners out of their comfort zone to examine their business. He brings clarity, focus and accountability to clients and drives them to succeed.